TABB APPARELS
THE PROJECTS
CLIENT BASED PROJECT | MAY 2024
Project Direction:
The Polo, Packaging and Thankyou Card design should reflect the brand's identity as a Singaporean based golfwear brand that produces stylish, functional and fun golf polo. The design should be something golfers can relate to and one that can show Singaporean/South Asian uniqueness.
Main Features:
1. Golf appropriate for golfers to wear in the field
2. Suitable for both young and older clients
3. In-line with brand & culture identity and relate to golfers
#1 Peranakan Inspired
Design Expansion
Expansion with chosen color from brand (blue, green, white, grey)
(blue, green, white, grey)
Expansion with chosen color from brand (blue, green, white, grey)
#2 Golf Inspired
#1 Peranakan Inspired
Design Expansion
Packaging & Thank You Card
Proposed simple plastic wrapper design for packaging of polo, include the brand's slogan at the back of plastic wrapper to give more identity. To be more sustianable, proposed using "Eco Cassava Polymailer" as a sustainable alternative.
Proposed 2 designs for the Thank You Card. The first design revolves around more straightforward sporty style of #TEAMTABB whilst the second design is more fun design manipulating the circular shape of ball to be part of the design.
